Nikon “I Am Different” Campaign

Nikon Glass Ball Story

Nikon launch I AM DIFFERENT, a major new integrated marketing campaign designed to inspire photographers to explore the world of photography through their own individual perspective.

The campaign is fully integrated, with a 20 and 30 second TV commercial, print, out of home, cinema and online advertising.

Andrius’s perspective on photography is different. Looking through a glass ball, he captures images of the world in astonishing new ways. His vision is unique and so is his story.

Expore: [EN] [LT]

Television Commercial

The Full Story

Behind the scenes

The Interview

Andrius Kit Bag

“A Different Perspective” teaser

“A Different Perspective” teaser 2

Explore more about I AM Different here